We Start With
Where You Stand
I look at where your business stands before I touch your messaging or your go-to-market plan. I start with your specific situation.
Strategic Clarity Before Execution
Positioning and
Go-to-Market Strategy for AI and B2B SaaS Founders
STRATEGIC CLARITY,
NOT QUICK FIXES
Many founders reach for a new tactic when things stall. The tactic is rarely the problem. The positioning underneath it was never decided, and no tactic fixes a decision that hasn't been made.
14 Years Before Mayak
FOURTEEN YEARS BUILDING BRANDS THAT ATTRACT, CONVERT, AND LAST. IN A BIG COMPANY, NO CAMPAIGN LAUNCHES BEFORE POSITIONING IS DECIDED. That discipline doesn't disappear at a smaller stage.
It happens in weeks, not quarters.
That same discipline now works at startup stage. Not a bigger company's playbook copied down. A sharper version, built for what founders actually have to work with.
Positioning & Brand Strategy
I define what's unique about the business and turning it into positioning that holds.
Go-to-Market Strategy
I sequence channel priorities and align sales with marketing, built into a plan you can run.
Marketing Systems & AI Tools
I match the stack to the stage, so tools support a decision you've already made, not make one for you.
Strategic Advisory
You get senior judgment once the foundation is in place, without hiring full-time.
Industry Focus
AI & B2B SAAS STARTUPS
I help AI and B2B SaaS founders (pre-seed to Series A) build positioning that cuts through the noise and shortens sales cycles.
TECHNICAL
FOUNDERS
You have deep product expertise but unclear positioning. I define what makes you different and help you articulate it with confidence.
PRE-SERIES A COMPANIES
Early stage companies navigating uncertain markets. I help you find strategic clarity before you scale, positioning first, tactics second.
My Approach
Three Steps. In the Right Order.
01
FIND
Where you actually stand.
A short, paid look at your stage, your stack, and the two or three things actually out of alignment.
02
FIX
The work that closes the gap. Positioning, go-to-market, or your marketing stack, whichever the first step points to.
03
SUSTAIN
An ongoing partner. Senior strategic support once the foundation is built, so decisions keep getting made at the right level.